iGaming Intelligence Suite
iGaming PPC has two silent leaks.
We plug both.
Google's loose matching wastes spend on junk queries. Static toplists waste good clicks on operators that don't host the game. Two tools, one data spine — built and run on our own ad spend first.
LobbyLens
liveKnow which operators actually host each game — before you send the click.
Open LobbyLens →Verified availability. Operator lobbies captured per market from the operators' own game APIs, geo-gated so the UK catalogue really is the UK catalogue. Every row carries its source, match quality and last-checked date.
Alternatives that convert. When a partner operator doesn't carry the game, LobbyLens suggests the closest title it does host — same franchise first.
Built for PPC workflows. Bulk keyword verdicts with partner-list coverage, plus a paste-in Google Ads Script that labels your keywords in your own account. Labels only — it never touches bids or negatives.
Honest by design. Games we haven't seen are “unknown”, never “unavailable”. No guessed data, ever.
POST /api/verdicts
{ "market": "GB", "terms": ["big bass splash"] }
{
"term": "big bass splash",
"game": { "title": "Big Bass Splash", "provider": "Pragmatic Play" },
"coverage": { "count": 4, "of": 5, "ratio": 0.8 },
"suggested_action": "route",
"last_checked": "2026-06-01"
}NegWords
early accessStop paying for search terms that were never going to convert.
Combats loose matching. Google's broad interpretation of your keywords drags in irrelevant and competitor queries. NegWords classifies incoming search terms and flags what to negative.
Proven on our own spend. NegWords runs continuously on our own Google Ads accounts, classifying and negativing around the clock.
Shadow mode first. Start report-only: see exactly what it would have negatived and the spend it would have saved, before anything acts.
One pipeline, two decisions
Every search term in iGaming PPC comes down to two questions: is this query worth bidding on, and where should the click go. NegWords answers the first, LobbyLens the second — sharing one games-and-operators data spine. A game term is only a good keyword if your partners actually host the game; that's a signal neither tool can give you alone.
Get access
LobbyLens is free to browse — the API and partner-scoped coverage are keyed. Tell us your partner list and rough monthly lookup volume: we onboard the operators you promote, and issue your key.
Get in touch